Your guarantee: quality of participant and quality of response.
Confidence in your qualitative research findings relies upon receiving feedback from the right people. We eliminate that wild-card so often encountered in digital research: who are the people responding to your research questions, are they really whom you want to hear from, and how good are they? We pride ourselves on quality of recruit, whether you are seeking a broad general population target or a very specific niche profile. Our Project Managers use an applicant’s answers to customized screener questions for your research, along with the applicant’s profile video, to hand-pick each participant for you. On the rare occasion a subpar respondent gets through our Project Managers’ honed selection process, you receive a replacement participant free of charge.
You have global access through our database, concentrated mostly as follows: US, Western Europe, Asia (mostly China, India, Japan) and Latin America (primarily Mexico Brazil). As is the case for most digital research firms, our database bulges in the 18-49 demographic, but we have executed mobile video surveys with teens as young as 13, and the oldest active person in our database is 71. But above all, because qualitative research (vs quantitative) focuses on smaller sample sizes, making each individual recruit all the more important, we take the time to concentrate on what matters to you most: painstakingly sifting through the universe of potential participants to find the right match per your criteria.