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Mobile’s Role in a Shopper’s Purchase
Online interactions are playing an increasing role in influencing a shopper’s ultimate purchase decision…
How Online Interactions Impact Time-to-Make-a-Plan Moments
Online interactions are increasingly shaping how people make a plan for their next trip. New clickstream…
Ad Testing: 72andSunny and the “truth” campaign
Following up to their successful truth campaign, American Legacy Foundation and 2014 Ad Age Agency...
Dr. Lautman - Professor at Wharton’s MBA program - on Mobile Video Surveys
Wharton MBA adjunct professor Dr. Martin Lautman appreciates the benefits of big data. But when …
Mobile Video Surveys Reframe Global Qual
Rob Klingensmith, Chief Strategic Officer of Marcel Worldwide, worked with mindswarms to collect...
How micro moments are reshaping the travel customer journey
There’s a lot of planning that goes into traveling. And people increasingly turn to devices for help…
How mobile has redefined the consumer decision journey
The consumer journey, from I-need-some-ideas through I-want-to-buy-it, is increasingly guided…
Mobile Video Ethnography Dives Into the Teenage Mind
What shapes the identities of teens today? California ad agency BSSP wanted to reach beyond data-driven
mindswarms Partners with Carnegie Mellon HCI Masters Class
In a pilot study at Carnegie Mellon University, students enrolled in Human Computing Interaction Masters…
How to Seal the Deal with Mobile Video Surveys
What happens when you need consumer insights within a matter of days? Check out how mindswarms…
Amplify Your Pitch with Mobile Video Surveys
Four days away from a pitch to a major national bank, BBDO wanted to gauge consumer impressions and…
Millennials & Home Cleaning
In a recent study, mindswarms set out to understand unique generational considerations in how Millennial…
How Mobile Video Surveys Helped DINE Launch a New Product
When food innovation company DINE needed to make a snap decision about whether to introduce a new…
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