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Is athleisure the new business casual?In our latest mindswarms mobile video study, lululemon customers openly shared that wearing their most comfortable apparel while working from home helps them do their best work…
When A Crisis Hits, The Hair Goes FirstIn our latest mobile video study, consumers universally admitted they were letting one aspect of their personal hygiene slip: their hair…
3 Things Consumers Are Doing To Change Their Behavior During Covid-19Covid-19 is affecting all of our lives. But what we really wanted to know was what types of changes…
Testing Police Interview Techniques on mindswarmsIn Making a Murderer Season 2, Kathleen Zellner observed that the detective who interviewed Brendan…
Brief: A Look into the Creative BriefWhat do Frank Gehry, Yves Behar, David Rockwell, Maira Kalman, John C Jay and John Boiler…
Millennials & Home CleaningIn a recent study, mindswarms set out to understand unique generational considerations in how Millennial…
True Emotion Revealed Via Mobile VideoWe’re not far off from a time when everything people do in public will be videotaped at all times…
Mobile Video Ethnography Dives Into the Teenage MindWhat shapes the identities of teens today? California ad agency BSSP wanted to reach beyond data-driven…
5 Ways Mobile Video Ethnography
Redefines Qualitative ResearchQualitative research is key when it comes to understanding customer truths, and an innovative…
Pushing Boundaries: 3 Creative Uses of
Mobile Video SurveysWe often say that the limits of mobile video ethnography coincide with the limits of your…
Why You Need to Use Video in Your
Market Research PresentationWe’ve been there: presenting research insights
to a room of C-Level executives who are distracted…
How to Maximize the Impact of Your Mobile Video EthnographyIn This guide, gleaned from 20+ years of experience with world-class brands like Nike, Sonos and Google…
8 Ways Brands Can Attract and
Keep Millennial CustomersLeslie Stone, director of strategic services for Ogilvy NYC, cites 5 advantages of mobile video over…
Why Mobile Ethnography
Beats Big Data in Capturing the “Why" In over 20 years of working with some of the world’s most valuable companies and recognized brands…
Millennial Brand Loyalty:
Rewards Over RelationshipsMillennials are redefining the concept of brand loyalty; in their eyes, it has changed dramatically from their parents…
To Embrace or Reject:
The Wearable Tech DivideWearable technology like FitBit and FuelBand and have split American consumers into two camps: enthusiasts…
Us and Them: The Double Standard of
Online Reputation While consumers demand transparency from corporations, a new online reputation study…
Rent, Own or Borrow: The Sharing
Economy for MillennialsGiven the rise of the Sharing Economy through companies like Airbnb and Zipcar, mindswarms…
5 Ways Buying Local Matters
(and Doesn’t) to Millennials
Knowing that attitudes about food quality and the importance of food origin have evolved with time…
From Rolex to Iphone: Millennials and the Meaning of LuxuryHow do Millennials view Luxury? We wanted to know. So we launched a study on our platform, and the responses…
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5 Advantages of Mobile Video Over In-Person EthnographyLeslie Stone, director of strategic services for Ogilvy NYC, cites 5 advantages of mobile video…
