Inspiration
True Emotion Revealed Via Mobile Video We’re not far off from a time when everything people do in public will be videotaped at all times…
Customer Appreciation in the Age of the Weaponized Consumer At mindswarms, we recently designed a study to help us understand the emerging culture of customer…
Brief: A Look into the Creative Brief What do Frank Gehry, Yves Behar, David Rockwell, Maira Kalman, John C Jay and John Boiler…
Millennials & Home Cleaning In a recent study, mindswarms set out to understand unique generational considerations in how Millennial…
Mobile Video Ethnography Dives Into the Teenage Mind What shapes the identities of teens today? California ad agency BSSP wanted to reach beyond data-driven…
5 Ways Mobile Video Ethnography Redefines Qualitative Research Qualitative research is key when it comes to understanding customer truths, and an innovative…
Pushing Boundaries: 3 Creative Uses of Mobile Video Surveys We often say that the limits of mobile video ethnography coincide with the limits of your…
Why You Need to Use Video in Your Market Research Presentation We’ve been there: presenting research insights to a room of C-Level executives who are distracted…
How to Maximize the Impact of Your Mobile Video Ethnography In This guide, gleaned from 20+ years of experience with world-class brands like Nike, Sonos and Google…
8 Ways Brands Can Attract and Keep Millennial Customers Leslie Stone, director of strategic services for Ogilvy NYC, cites 5 advantages of mobile video over…
Why Mobile Ethnography Beats Big Data in Capturing the “Why" In over 20 years of working with some of the world’s most valuable companies and recognized brands…
Millennial Brand Loyalty: Rewards Over Relationships Millennials are redefining the concept of brand loyalty; in their eyes, it has changed dramatically from their parents…
To Embrace or Reject: The Wearable Tech Divide Wearable technology like FitBit and FuelBand and have split American consumers into two camps: enthusiasts…
Us and Them: The Double Standard of Online Reputation While consumers demand transparency from corporations, a new online reputation study…
Rent, Own or Borrow: The Sharing Economy for Millennials Given the rise of the Sharing Economy through companies like Airbnb and Zipcar, mindswarms…
5 Ways Buying Local Matters (and Doesn’t) to Millennials Knowing that attitudes about food quality and the importance of food origin have evolved with time…
From Rolex to Iphone: Millennials and the Meaning of Luxury How do Millennials view Luxury? We wanted to know. So we launched a study on our platform, and the responses…
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5 Advantages of Mobile Video Over In-Person Ethnography Leslie Stone, director of strategic services for Ogilvy NYC, cites 5 advantages of mobile video…
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