Use Cases
Advertising & Marketing
Product Design and Development
Audience Analysis and Segmentation
In Home Use Test
Creative Use Cases
Gather insightful research videos, fast, to win new business Rapidly gather compelling customer research videos for new business pitches that demonstrate insight…
Uncover core brand perceptions Gain insight into consumer brand perceptions to inform brand (re)positioning and increase brand…
Get visceral and authentic reactions to new ad concepts Evaluate resonance, relevance and overall impressions of new concepts, platforms, messages, headlines…
Help determine how - or if - to extend an existing ad campaign Understand the core advertising equities, assets and characteristics of a current ad campaign in order to…
Identify core equities of current advertising Understand consumer perceptions of the core advertising equities of your brand: platform, key…
Supercharge your creative brief with consumer insight Bring inspiration to your creative brief with video-based insights to energize and focus your creative teams...
Get visceral and unvarnished reactions to messaging Test the relevance and resonance of your company’s messaging: advertising, website, packaging and more.
Create highly unique audience segments Identify key behavioral or attitudinal differences amongst audiences to develop a segmentation strategy…
Watch consumers weigh in via video at critical points on their journeys Have consumers show you their journey through a decision, product use, event or consumption moment.
More