New Platform Launch! | With Fabric DIY you can create and launch video surveys in minutes, with options from bringing your own recruits to have our teams recruit for you. Starting at $50/head for bring-your-own respondents and $250/head for with expert recruit. Click Here to get started!

×

Cookies Policy Notification | We use cookies to ensure that we give you the best experience on our website. By using our website, you acknowledge that you have read and understand our Privacy Policy and Cookie Policy

×

Ask Questions
Get Video Answers Help innovate your brand by using mobile video surveys to understand the emotions of your consumers

mindswarms' video survey platform offers three ways to help understand the emotions of your consumers

DIY

Quickly surface insights you need to innovate your brand with our DIY research platform (Fabric). You provide participants. We provide easy to use video survey and AI tools to get research done.

DIY + Recruit​

You know the audience you want to hear from but need help finding them. DIY + Recruit is all the power of DIY plus our recruiting expertise and exclusive database of 250,000 consumers.

Full Service

Get the consumer insights you value without being saddled with all of the work. Our expert researchers become an integral part of your team to help design, recruit for, and report on your study.

The top brands and agencies use mindswarms to understand their consumers emotionally

“With a tight deadline to conduct research, develop a sizzle reel, and deliver a pitch, the mindswarms team was an integral part of getting the project done quickly.”

“mindswarms is so good at unearthing insights because their bespoke recruiting helps us hear from the exact audience we’re looking for.”

“When COVID-19 hit, we worked with the team to field a quick consumer study on a Saturday. We needed to gauge whether the work would hit the right tone. With results by Sunday, the study gave clients the confidence to launch the campaign.”

Abby Thorsgaard
Primary Research Manager
Omnicom Media Group

Researcher
Athlete Concepts
Nike Innovation Kitchen

Angela Jones
Group Strategy Director
Wieden + Kennedy

Researcher slide
Researcher View
The ultimate
research dashboard

Cloud-based link provides easy access to - and sharing of - video responses and transcripts.

Preview Researcher's View
Researcher slide
Researcher View
Video
answers

1 minute self-recorded video responses are viewable, downloadable, and shareable via a link.

Preview Researcher's View
Researcher slide
Researcher View
Survey
Questions

Video responses and transcripts are organized by question.

Preview Researcher's View
Researcher slide
Researcher View
View
transcripts

English language transcripts and translations are included for all responses.

Preview Researcher's View
Researcher slide
Researcher View
Screener
info

View profile details and sceener responses for each participant.

Preview Researcher's View

Expertise

 Our highly experienced team of research experts is here to ensure you find the unexpected consumer insight “unlock.”

Speed

 Video answers to survey questions are available in as little as 24 hours.

Quality

Every video answer is meticulously reviewed to ensure the highest possible quality.

Support

We’re available at every step of the process to make insight collecting effortless.

Our methodologies

Perceptions & Attitudes

Close-ups provide a unique way to read subtle, yet important, facial cues. Gather perceptions on brands, communications, services, products, environments, and more.

Show & Tell

 Consumers are more stimulated and articulate while holding or doing something. Ask them to show you an object, give you a tour of their space (closet, fridge, storage), or walk you through a process.

Prompt & React

Get spontaneous and unvarnished reactions to concepts: attach an advertising concept, website design, video, or any other asset. Capture visceral and emotional responses to your materials or prompts.

Retail & Events

Send consumers to retail and have them provide genuine feedback on in-store signage, menu messaging, buying journeys, product trial, service staff, or the overall experience. 

Perceptions & Attitudes
Close-ups provide a unique way to read subtle, yet important, facial cues. Gather perceptions on brands, communications, services, products, environments and more.
Show and Tell

Consumers are more stimulated and articulate holding - or doing - something. Ask them to Show you an object, give you a tour of their space (closet, fridge, storage) or walk you through a process.

Prompt & React

Get spontaneous reactions to concepts: attach an advertising concept, website design, video or any other asset. Capture visceral and emotional responses to your materials or prompts.

Retail & Events

Send consumers to retail and have them provide genuine feedback on in-store signage, menu messaging, buying journeys, product trial, service staff or the overall experience.

Subscribe to our newsletter
Get notified about the updates, latest news and studies.