Case Studies

Get inspiration from how brands and agencies capture the consumer insights they need to keep innovating

How Online Interactions Impact Time-to-Make-a- Plan Moments
Inspiration Use Cases Case Studies Pro Tips Online interactions are increasingly shaping how people make a plan for their next trip. New clickstream data from Luth Research’s...
Mobile’s Role in a Shopper’s Purchase
Inspiration Use Cases Case Studies Pro Tips Online interactions are playing an increasing role in influencing a shopper’s ultimate purchase decision. But how much so? New data...
Ad Testing: 72andSunny and the “truth” campaign
Inspiration Use Cases Case Studies Pro Tips Following up to their successful truth campaign, American Legacy Foundation and 2014 Ad Age Agency of the Year, 72&Sunny, needed...
Dr. Lautman – Professor at Wharton’s MBA program – on Mobile Video Surveys
Inspiration Use Cases Case Studies Pro Tips Wharton MBA adjunct professor Dr. Martin Lautman appreciates the benefits of big data. But when it comes to diving deeper...
How mobile has redefined the consumer decision journey
Inspiration Use Cases Case Studies Pro Tips The consumer journey, from I-need-some-ideas through I-want-to-buy-it, is increasingly guided by the smartphone.This means retailers need to show up in...
Mobile Video Surveys Reframe Global Qual
Inspiration Use Cases Case Studies Pro Tips Rob Klingensmith, Chief Strategic Officer of Marcel Worldwide, worked with mindswarms to collect consumer insights in 5 different countries for...
How micro moments are reshaping the travel customer journey
Inspiration Use Cases Case Studies Pro Tips There’s a lot of planning that goes into traveling. And people increasingly turn to devices for help. Here, Think with...
How to Seal the Deal with Mobile Video Surveys
Inspiration Use Cases Case Studies Pro Tips What happens when you need consumer insights within a matter of days? Check out how mindswarms helped a leading holding-company-owned...
mindswarms Partners with Carnegie Mellon HCI Masters Class
Inspiration Use Cases Case Studies Pro Tips In a pilot study at Carnegie Mellon University, students enrolled in Human Computing Interaction Masters program used mindswarms video mobile...
Amplify Your Pitch with Mobile Video Surveys
Inspiration Use Cases Case Studies Pro Tips Four days away from a pitch to a major national bank, BBDO wanted to gauge consumer impressions and attitudes about...
Millennials & Home Cleaning
Inspiration Use Cases Case Studies Pro Tips In a recent study, mindswarms set out to understand unique generational considerations in how Millennial women relate to home cleaning,...
How Mobile Video Surveys Helped DINE Launch a New Product
Inspiration Use Cases Case Studies Pro Tips When food innovation company DINE needed to make a snap decision about whether to introduce a new product to consumers,...
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