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Methodologies
Inspiration Use Cases Case Studies Pro Tips Perceptions & Attitudes Framed as a video selfie talking head, Perceptions & Attitudes captures people’s facial expressions with a proximity...
4 Tips for Getting the Most out of Your mindswarms Video
Inspiration Use Cases Case Studies Pro Tips ANALYZING VIDEO What’s the best way to go through video responses and glean insights? Tom Bassett, founder of mindswarms, discusses...
How to Write Effective Mobile Video Survey Questions
Inspiration Use Cases Case Studies Pro Tips ASKING QUESTIONS The art of asking questions In study after study, great research, creativity and innovation revolves around asking the...
5 ways to ask follow-ups on mindswarms
Inspiration Use Cases Case Studies Pro Tips The primary ways to follow up after a mindswarms study include: Scheduling telephone interviews Organizing Skype/Facetime/Hangouts interviews Conducting in home...
Get visceral and authentic reactions to new ad concepts
Inspiration Use Cases Case Studies Pro Tips CONCEPT TESTING Evaluate resonance, relevance and overall impressions of new concepts, platforms, messages, headlines, and taglines. How the process works...
Gather insightful research videos, fast, to win new business
Inspiration Use Cases Case Studies Pro Tips THE PITCH Rapidly gather compelling customer research videos for new business pitches that demonstrate insight and empathy for a client’s...
Uncover core brand perceptions
Inspiration Use Cases Case Studies Pro Tips BRAND PERCEPTIONS Gain insight into consumer brand perceptions to inform brand (re)positioning and increase brand valuation efforts. How the process...
Help determine how – or if – to extend an existing ad campaign
Inspiration Use Cases Case Studies Pro Tips CAMPAIGN EXTENSION Understand the core advertising equities, assets and characteristics of a current ad campaign in order to learn how...
Is Athleisure The New Business Casual?
Inspiration Use Cases Case Studies Pro Tips In our latest mindswarms mobile video study on the topic of athleisure wear, lululemon customers whom we found in our...
When A Crisis Hits, The Hair Goes First
Inspiration Use Cases Case Studies Pro Tips In our latest mobile video study, consumers universally admitted they were letting one aspect of their personal hygiene slip: their...
3 Things Consumers Are Doing To Change Their Behavior During Covid-19
Inspiration Use Cases Case Studies Pro Tips Covid-19 is affecting all of our lives. But what we really wanted to know was what types of changes have...
Testing Police Interview Techniques on mindswarms
Inspiration Use Cases Case Studies Pro Tips In Making a Murderer Season 2, Kathleen Zellner observed that the detective who interviewed Brendan Dassey used the Reid Technique...
Briefly: A Look into the Creative Brief
Inspiration Use Cases Case Studies Pro Tips What do Frank Gehry, Yves Behar, David Rockwell, Maira Kalman, John C Jay and John Boiler all have in common?...
Millennials & Home Cleaning
Inspiration Use Cases Case Studies Pro Tips In a recent study, mindswarms set out to understand unique generational considerations in how Millennial women relate to home cleaning,...
True Emotion Revealed via Mobile Video
Inspiration Use Cases Case Studies Pro Tips We’re not far off from a time when everything people do in public will be videotaped at all times. How...
Mobile Video Ethnography Dives Into the Teenage Mind
Inspiration Use Cases Case Studies Pro Tips What shapes the identities of teens today? California ad agency BSSP wanted to reach beyond data-driven assumptions to find out,...
Why You Need to Use Video in Your Market Research Presentation
Inspiration Use Cases Case Studies Pro Tips We’ve been there: presenting research insights to a room of C-Level executives who are distracted by the latest crisis. Then,...
5 Ways Mobile Video Ethnography Redefines Qualitative Research
Inspiration Use Cases Case Studies Pro Tips Qualitative research is key when it comes to understanding customer truths, and an innovative tool opens new doors into consumer...
Pushing Boundaries: 3 Creative Uses of Mobile Video Surveys
Inspiration Use Cases Case Studies Pro Tips We often say that the limits of mobile video ethnography coincide with the limits of your imagination. At mindswarms, our...
How to Maximize the Impact of Your Mobile Video Ethnography
Inspiration Use Cases Case Studies Pro Tips In This guide, gleaned from 20+ years of experience with world-class brands like Nike, Sonos and Google, Tom Bassett shares...
Millennial Brand Loyalty: Rewards Over Relationships
Inspiration Use Cases Case Studies Pro Tips Millennials are redefining the concept of brand loyalty; in their eyes, it has changed dramatically from their parents’ version. Whereas...
8 Ways Brands Can Attract and Keep Millennial Customers
Inspiration Use Cases Case Studies Pro Tips What makes a positive shopping experience for Millennials? We ran a mobile video ethnography study to better understand this, and...
Why Mobile Ethnography Beats Big Data in Capturing the “Why”
Inspiration Use Cases Case Studies Pro Tips In over 20 years of working with some of the world’s most valuable companies and recognized brands, mindswarms founder Tom...
To Embrace or Reject: The Wearable Tech Divide
Inspiration Use Cases Case Studies Pro Tips Wearable technology like FitBit and FuelBand and have split American consumers into two camps: enthusiasts and rejectors. A recent mindswarms...
5 Ways Buying Local Matters (and Doesn’t) to Millennials
Inspiration Use Cases Case Studies Pro Tips Knowing that attitudes about food quality and the importance of food origin have evolved with time, mindswarms wanted to explore...
Identify core equities of current advertising
Inspiration Use Cases Case Studies Pro Tips ADVERTISING EQUITY Understand consumer perceptions of the core advertising equities of your brand: platform, key messages, relevance/differentiation, and characteristics including...
Supercharge your creative brief with consumer insight
Inspiration Use Cases Case Studies Pro Tips CREATIVE BRIEF Bring inspiration to your creative brief with video-based insights to energize and focus your creative teams. How the...
Create highly unique audience segments
Inspiration Use Cases Case Studies Pro Tips AUDIENCE SEGMENTATION/DEEP DIVE Identify key behavioral or attitudinal differences amongst audiences to develop a segmentation strategy (or drill down on...
Watch consumers weigh in via video at critical points on their journeys
Inspiration Use Cases Case Studies Pro Tips Journey Mapping Have consumers show you their journey through a decision, product use or consumption journey. How the process works...
Us and Them: The Double Standard of Online Reputation
Inspiration Use Cases Case Studies Pro Tips While consumers demand transparency from corporations, a new online reputation study conducted by mindswarms uncovered a double standard when it...
Rent, Own or Borrow: The Sharing Economy for Millennials
Inspiration Use Cases Case Studies Pro Tips Given the rise of the Sharing Economy through companies like Airbnb and Zipcar, mindswarms wanted to uncover Millennials’ attitudes and...
From Rolex to Iphone: Millennials and the Meaning of Luxury
Inspiration Use Cases Case Studies Pro Tips How do Millennials view Luxury? We wanted to know. So we launched a study on our platform, and the responses...
5 Advantages of Mobile Video Over In-Person Ethnography
Inspiration Use Cases Case Studies Pro Tips Leslie Stone, director of strategic services for Ogilvy NYC, cites 5 advantages of mobile video over in person ethnography (watch...
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