Wearable technology like FitBit and FuelBand and have split American consumers into two camps: enthusiasts and rejectors. A recent mindswarms study shows how their opinions differ dramatically on the role fitness tracking wearables should play in their lives.
Americans are united in their desire to connect with their bodies more, but are deeply divided about the role of wearable computing in that quest. We wanted to capture the relationship people have with their wearable fitness devices—including both fans and rejectors of this technology— and compare their attitudes.
National US sample
Ages 18 – 66
ratio Mix of ethnicities and socioeconomic backgrounds
One camp looks to wearables like FitBit or FuelBand as means to motivate themselves, to track their progress, and to heighten their awareness of the present moment.
Wearables motivate, track, and heighten awareness of the present moment.
The other camp sees wearables as an unproven distraction, putting a barrier between them and their bodies, and limiting their quest to be more in-tune with themselves. Wearables are an unproven distraction that limit self-awareness.