Packaging testing

How the process works

• • Identify packaging concepts or products, and prepare testing materials

• • Work with our Research Managers to design packaging testing protocol per segment

• • Use mindswarms remote video capture to gather participant reactions to packaging messaging, materials, shape, ease of use and more

• • Use additional inquiry methods to delve deeper into relevant unmet needs surrounding packaging

Methods used

• • Concept review and desirability feedback

• • Concept sorting from most to least desired

• • Feature set and content category sorting and prioritization

• • Willingness to pay inquiry to identify perceived concept value

• • Participatory brainstorming to surface concept improvements and new concepts

Timing and cost

• • Packaging Testing can take from 7-14 days or more to complete depending on study complexity

• • Typical projects last 7-14 days and involve 15+participants
  • Fees including screener development, study management, recruiting, hand-selecting the best candidates, QA of videos, respondent incentives, and transcripts @$500/person for US respondents, and $1,000/person for international markets (additional incentives may be required if travel or retail visits are required)

• • Fees for optional analysis start at $7,500 for a report on a 15 person study, and $12,500 for a 30 person study

• • Fees for optional edited video start at $5,000 for a 90-120 second highlight reel with title cards and music (B roll and motion graphics are extra)

Deliverable

15 participants each answer 10 questions using the video on their smartphone or laptop. That produces 150 x 1 minute video clips and corresponding transcripts (both Google Speech, and a parallel service that includes a human’s eyes to capture important nuances).

All delivered via a cloud-based link that is shareable, and assets that can be downloaded (videos in MP4 format) to be used to bring the insights to life for presentations, and highly engage audiences