Why You Need to Use Video in Your Market Research Presentation
We’ve been there: presenting research insights to a room of C-Level executives who are distracted by the latest crisis. Then, you start a video – phones go down, heads lift, and suddenly you’re Sinatra with a microphone. Check out the reasons you need to use video to get your audience’s attention, which can ultimately impact management decisions. You can watch the video here.
Do you want to take your market research presentation to the next level? If yes, you’re in the right place. Tom Bassett, founder of mindswarms, has spent more than 20 years crafting and analyzing mobile video surveys with some of the world’s most valuable companies and brands, and he’s got the inside scoop on how to present your market research insights in the most compelling way possible.
The answer isn’t as complicated as you might think: Use video!
Mobile video studies have redefined qual because they’re an engaging and credible way to bring valuable insights back to your organization or client. They offer something agile, scalable, economical, and sticky. As in, they truly engage the end user in terms of learning. This has everything to do with the sensory experience video offers; it’s incredible what you can see visually, beyond the respondent’s’ words when you peek into their closets, pantries, dens, home offices, fridges and more. There are subtle cues in consumers’ body language, facial expressions, and physical environments that convey key information about what’s going on inside their minds. And this is what you need! It’s an authenticity you can’t get anywhere else, and it’s one of the most compelling reasons mobile video surveys have revitalized the qualitative research industry.
Mobile video studies have redefined qual because they’re an engaging and credible way to bring valuable insights back to your organization or client. They offer something agile, scalable, economical, and sticky. As in, they truly engage the end user in terms of learning. This has everything to do with the sensory experience video offers; it’s incredible what you can see visually, beyond the respondent’s’ words when you peek into their closets, pantries, dens, home offices, fridges and more. There are subtle cues in consumers’ body language, facial expressions, and physical environments that convey key information about what’s going on inside their minds. And this is what you need! It’s an authenticity you can’t get anywhere else, and it’s one of the most compelling reasons mobile video surveys have revitalized the qualitative research industry.
