Frequently Asked Questions

Q: What makes mindswarms unique?

We’re obsessed with helping researchers understand consumers emotionally. How do we do that?

Our platform is focused solely on video because video is the most emotional medium. You get to see what consumers have to say. We are also obsessed with the quality of our recruit. Customers come back to us time and time again because we consistently help them hear from their hardest to reach audience segments.

Mindswarms is trusted by some of the best brands in the world like Nike, Amazon, and Google.

Q: What’s included in a full service study?

For our mindswarms full-service studies we’ll help you design the study, build a screener, and handpick the best respondents. We’ll consult with you on working the questions and develop the best sequencing, then program the study into the mindswarms platform.

Along the way, we’ll check every response for quality, handpick the best recruits, and pay incentives directly for the respondents that qualify. You’ll have access to every video answer and the machine transcript as they come in. We’ll enrich them with human transcripts so you don’t miss any nuance from the respondent’s answer.

Throughout the study we’ll provide daily updates of the results.

Q: Any additional options with full service studies?

Our full-service studies cover a lot of ground, but we do have a few additional services we can help you with! Still have questions or want to dive deeper after your study? We can schedule, coordinate, and moderate follow up one-on-one interviews.

Need help with reporting? We’ll write debrief reports to help you share the research with all the stakeholders involved. And since we know video is the most powerful storytelling tool, we can help you by creating video highlight reels that summarize our findings.

Q: What if I want to use your platform but don’t want a full service study?

We can do that, too. Our latest product Fabric allows you to run and manage your study from one easy to use platform. Have friends and family you want to get feedback from? How about a legion of highly engaged customers? With Fabric you can invite your own audience to any study.

Don’t have a list of people to invite? Don’t worry, we can do the recruiting based on your study’s needs, then turn the rest of the project over to you. Either way, Fabric is the fastest and most affordable way to launch your next self-managed study.

Q: I heard Fabric has AI. What’s that do?

Using Fabric’s proprietary AI is like hiring an assistant to help do your research. Instead of spending hours wading through video responses, Fabric quickly generates summary views surfacing the most common mentions and emotions in all the responses to any of your survey questions. It saves you time by pointing you in the right direction, then gives you the ability to dive deeper into the videos to keep everything in context.

Q: How does Fabric AI work?

Fabric AI generates three primary assets to help you more quickly uncover insights. Fabric AI provides a plain English language summary of each study question response, verbatims, and videos that align with the summary that includes surfaced positive and negative topics, and a deeper data dive where you can sort by emotions, mentions, and more.

Q: How many questions can I ask and how long is each response?

All studies include up to 10 questions per respondent with each response one minute in length. We’ve experimented with adding more questions and increasing the length of each question, but found the 10 x 1-minute format to provide the most unguarded responses and the highest completion rates. 10 minutes of rich content per respondent is also the amount of insight you would expect from each participant in a 90-minute focus group.

Q: Do consumers open up on these video responses?

Yes, they do! mindswarms is the fastest and most user-friendly way to get unguarded human truths from your consumers. Because people answer your questions from the comfort of their homes mindswarms helps eliminate moderator bias and groupthink. And because you’re getting video responses you’re able to get an emotional read of your audience.

Q: Can I ask follow up questions?

Yes! We take pride in helping you design studies that give you meaningful insights directly from the 1-minute video responses that come in once we launch the study. They’re so rich that most clients don’t need follow-ups.

If you want to dive deeper, you can ask respondents follow up questions in the platform. We can also coordinate one-on-one interviews with any respondents that you’re excited to hear more from.

Q: Can you help with international studies?

That obsession with finding the right recruit? We do that worldwide. It’s our standard practice to do global studies in local languages, because we believe that consumers are able to articulate their feelings more clearly in their native language.

Q: How fast can I get results?

Fast. For US studies we complete the project in 7 calendar days or fewer. For international 14 days or fewer. Need expedited turnaround? For more general audience studies we offer an overnight option for an additional cost.

Q: How much does a study cost?

Our full service studies start at $500 per respondent including incentives. For our Fabric do it yourself platform we charge $25 per respondent if you have your own participants. If you want us to do the recruiting it’s $175 per respondent.

Q: Do you offer transcripts?

We provide machine transcripts instantly, then back that up with human transcripts within 24 hours. We take that extra step because we believe that nuance matters when trying to uncover brand new insights.

You can even share a link with a matrix of the transcripts or download them directly to your desktop.

Q: Can you help with reporting the results?

Our full service studies include light analysis and daily updates. Optionally, we offer deeper analysis and reporting to help you identify key insights and create a full report of the findings.

Q: Can you help with video editing?

We love storytelling and have a team of video editors to turn your video answers and insights into a highlight reel. We find this to be one of the most powerful ways to make the other stakeholders feel connected to your research. Seeing is believing, right? Check out this example.