THE PITCH
Gather insightful research videos, fast, to win new business
Rapidly gather compelling customer research videos for new business pitches that demonstrate insight and empathy for a client’s market, brand or product.
How the process works
- Identify areas of inquiry for rapid exploration with our Project Management and Research teams
- Work with our Research Managers to develop a fast turnaround study to surface relevant consumer values, perceptions, and behaviors
- Use mindswarms remote video capture to gather perceptions to areas of inquiry
- Capture emotions and reactions to new and/or existing consumer-facing materials
- Conduct a broad inquiry to demonstrate the similarities and differences across markets
- Collaborate with our analysts and video editors to bring insights to life
Timing and cost
- Insights for new business pitches take from 1 to 5 days (or more) to complete, depending on study complexity
- Typical projects involve 10+ participants
- Fees including screener development, study management, recruiting, hand-selecting the best candidates, QA of videos, respondent incentives, and transcripts @$500/person for US respondents, and $1,000/person for international markets
- Fees for optional analysis start at $7,500 for a report on a 15 person study, and $12,500 for a 30 person study
- Fees for optional edited video start at $5,000 for a 90-120 second highlight reel with title cards and music (B roll and motion graphics are extra)
Deliverable
Deliverable Example: 10 participants each answer 10 questions using the video on their smartphone or laptop. That produces 100 x 1 minute video clips and corresponding transcripts (both Google Speech, and a parallel service that includes a human pass to capture important emotional, attitudinal or cultural nuances).
All delivered via a cloud-based link that is shareable, and assets that can be downloaded (videos in MP4 format) to be used to bring the insights to life for presentations, and highly engage audiences
Examples
Mindswarms has helped global agency networks to independent creative boutiques successfully pitch major national and global brands, as well as smaller, niche products. mindswarms has been used to get the conversations started in early chemistry-check meetings, inform and inspire creative briefings, develop and test creative and strategy materials, and help lead audience segmentation strategies
