4 ways mindswarms works with traditional qualitative research
Recruiting for ethnography. Rather than show up at a respondent’s home with an Excel spreadsheet and fingers crossed the participant is good, mindswarms has been used to...
Journey Mapping
Have consumers show you their journey through a decision, product use or consumption journey. How the process works Identify the journey to investigate in the study Work...
Conduct a deep-dive with one key audience segment
Get to know your core target audience, intimately, by delving into their attitudes and lifestyle, brand affinities, product use and more. How the process works Work with...
Understand customer experiences through the eyes of the consumer
Gather visitor reactions to new stores, restaurants, drive- thrus and more. Observe the visitor experience and capture opinions, pain points and areas of delight to refine the...
