See visceral and emotional reactions first-hand as customers unbox product
OUT OF BOX EXPERIENCE If you’re unsure what the out of box experience is like for consumers, watch and learn as they open product packaging and provide...
Find unmet needs along the customer journey
UNMET NEEDS Identify, understand and catalog the unmet needs of your current customers along their customer journey to inform existing product and service improvements. How the process...
Early stage prototype analysis
PRODUCT CONCEPT TEST Develop products with the right features. Test early stage prototypes and successive iterations to identify the features that will ensure market success. How the...
Physical environment and product user testing
PHYSICAL ENVIRONMENT AND PRODUCT USER TESTING Gather visitor reactions to new displays and environments. Observe the visitor experience and capture opinions, pain points and areas of delight...
